Hotel in China uses facial recognition tech on guests
Marie Donlon | March 12, 2019Guests staying at the FlyZoo Hotel in Hangzhou, China, can access their rooms and the hotel elevators through facial recognition technology, according to reports.
The hotel, which was opened by Chinese tech and retail group Alibaba, lets guests voluntarily scan their faces upon check-in. Once scanned, the images are authenticated by cameras that grant the guests access to their hotel rooms as well as to the hotel’s elevators, eliminating the need for keycards and keys.
Other high-tech features at the hotel include the ability to control in-room lighting, temperature, curtains and the TV using Tmall Genie, a smart speaker. Tmall Genie can also answer questions, take room service orders and take housekeeping requests. Additionally, room service is delivered by a hospitality bot.
According to Alibaba, the high-tech features enable staff to concentrate on offering guests a better experience by freeing them up from the tasks being absorbed by technology.
“As smart technology is reshaping industries, the FlyZoo Hotel represents Alibaba’s endeavor to marry hospitality with technology, and ultimately inspire and empower the tourism industry to embrace innovation,” said Alibaba Future Hotel CEO Andy Wang.
While facial recognition technology continues to make headlines for its impact on the food and beverage industry and for its role in capturing suspects wanted in connection with crimes, it has also been a source of much criticism for advocacy groups concerned that the technology is imperfect and likely to unfairly target specific individuals including immigrants, people of color and religious minorities.