Virtual reality (VR) technology is a promising tool for communicating public health concerns and reducing Researchers tested methods of delivering effective vaccination messages through print, video and virtual reality. Source: Sarah Freeman, University of Georgiavaccination avoidance, say researchers from the University of Georgia and Oak Ridge Associated Universities.

A VR simulation session was designed to target adults aged 18-49, of which only 26.9% were vaccinated during the 2017-18 flu season, according to the Centers for Disease Control and Prevention. Study participants self-identified as those who had not received a flu shot last year and did not plan to receive one during the 2017-18 influenza season. Researchers tested different methods of conveying vaccination information, including a five-minute VR experience, a five-minute video identical to the VR experience but without the 3D and interactive elements, and an e-pamphlet with text and pictures from the video.

The simulation pictured how the virus spreads and infects people of all ages, sometimes resulting in hospitalization. The VR intervention created a stronger perception of presence, or feeling of “being there” in the story, which increased participants’ concern about transmitting the flu to others and raised vaccination intention. Neither the e-pamphlet nor the video elicited these reactions.

By increasing the ability to convey vaccine and immunization concepts, immersive VR could help address vaccination hesitancy and acceptance challenges.