Data Acquisition

Budweiser Lauching Barley into Space

28 November 2017

Budweiser will be launching barley into space to be tested at the International Space Station (ISS) in early December.

“Budweiser is taking steps now to better understand how its ingredients react in microgravity environments so that when we get to Mars, Budweiser will be there,” the company said in a statement.

Expected to stay in orbit for over a month, the barley will hitch a ride to the ISS on SpaceX’s CRS-13 cargo supply mission December 4.

“One of the experiments will focus on barley seed exposure with the second testing barley germination,” the company said.

“Budweiser is always pushing the boundaries of innovation and we are inspired by the collective American Dream to get to Mars,” said Ricardo Marques, vice president of Budweiser in a statement. “We are excited to begin our research to brew beer for the red planet.”

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