Candy that plays music in a person’s head as they eat it has been developed by an audio technology company and was launched at this year’s CES.

The Lollipop Star, from the company Lava, is, as the name suggests, a lollipop that plays music in a person’s head as they eat it thanks to bone-conduction technology.

Source: Lollipop Star

According to its developers, the candy-on-a-stick is embedded with electronics that transmit sound vibrations through the teeth instead of through traditional speakers. The developers explained that when a person bites down on the lollipop with their back molars, vibrations will travel from the jaw to the inner ear, resulting in music being heard via vibration instead of air.

The small electronic module is housed in the handle where the on button and vibration mechanism are also housed. Once the device is activated, sound will travel via bone conduction as soon as the user bites down.

Currently, the lollipop comes in three flavors, with each flavor paired with a different artist and exclusive track. One version of the lollipop features Ice Spice with a peach-flavored lollipop, another features Akon with a blueberry-flavored lollipop and the third pairs Armani White with a lime-flavored lollipop

The lollipop is expected to retail for $8.99.