South Korea tech firm Samsung Electronics Co. says that it will establish an automotive electronics division, a move seen to diversify its business portfolio. The division initially will focus on infotainment and an autonomous driving system, and strengthen cooperation among affiliates, the company says.

Samsung says that it believes chip demand from automakers will grow fast as cars are built with high-end infotainment systems.Samsung says that it believes chip demand from automakers will grow fast as cars are built with high-end infotainment systems.Samsung, also a leading global chipmaker, has been increasing its presence in the automotive semiconductor chip market. Global automakers are moving to produce high-tech vehicles such as electric cars equipped with infotainment systems and wireless networking.

Samsung says that it believes chip demand from automakers will grow fast as cars are built with high-end infotainment systems, powertrain control systems, in-vehicle networking, high safety levels and high fuel-efficiency.

Samsung rival, LG Electronics Inc., launched a similar business division in 2013. Called the Vehicle Components Business Division, it seeks to nurture a new growth engine.

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