Procter & Gamble Inc. has teamed up with two international waste handlers to create a recyclable shampoo bottle made of washed-up beach plastic.

The bottle of Head & Shoulders shampoo is expected to be the first of more to come. By the end of 2018, more than 500 million P&G hair product bottles sold in Europe will contain post-consumer plastic, the company says.

The project will require the collection and processing of more than 2,600 tons of recycled waste plastic every year.The shampoo bottle will be launched in France and available to consumers this summer. It will be among the world’s largest production runs of recyclable bottles made with post-consumer recycled beach plastic, P&G says.

Partners in the project are New Jersey-based TerraCycle Inc., which specializes in collecting and repurposing hard-to-recycle post-consumer waste, and Suez Environnement S.A. of France, a global water treatment and waste management services provider. TerraCycle will act as a conduit between groups performing shoreline cleanups in Europe, and Suez will process the collected plastic.

In addition, P&G says that by end of 2018 more than half a billion hair-care bottles per year sold in Europe will include up to 25% post-consumer recycled plastic. This represents more than 90% of all such bottles sold in Europe across P&G’s hair products line.

In total, the project will require the collection and processing of more than 2,600 tons of recycled waste plastic every year.