Beyond components: Exploring Wurth Elektronik's robust capabilities in electronic hardware design
September 22, 2023
Figure 1. WürthElektronik is headquartered in Waldenburg, Germany, and employs over 8,200 people worldwide. Source: Würth Electronik
In the rapidly evolving electronics landscape, it is no longer enough for manufacturers to simply offer components. The complexities of modern designs require more than just parts — they demand holistic solutions. This is where Würth Elektronik stands out, not just as a component seller, but as a comprehensive solution provider.
Engineers are constantly pushed to deliver higher-quality designs in less time than ever before. Supply chain challenges also mean that component changes to existing designs are required more often just to keep product lines active. Engineers need more tools in their toolbelt to do their jobs effectively.
Würth Elektronik's capabilities, including their revolutionary component selection tool REDEXPERT, allow them to fill this need for engineers and designers around the globe. Würth Elektronik’s proprietary software, decades of experience and commitment to continuous innovation serve as a testament to Würth Elektronik's dedication to advancing the electronics industry. Originally the idea to create this kind of software was from customers.
From humble beginnings
With a legacy of over 40 years in electronics, Würth Elektronik has evolved far beyond its humble beginnings. Würth Elektronik began in a small room in Künzelsau, Germany, by Reinhold Würth to provide for the needs of a growing electronics industry. Reinhold Würth saw that this industry was ripe for massive growth and would need suppliers to enable this growth.
Würth Elektronik has continued to evolve over the years to become the well-respected component and solution provider it is today. "More than you expect" is not just a motto but a promise. It encapsulates Würth Elektronik's commitment to delivering innovative solutions, quality components and an outstanding service experience. Würth is not only a component seller, but a true solution provider.
What sets Würth Elektronik apart is its fully equipped technical sales force, seasoned to educate and support electronic engineers and designers throughout every phase of a product's life cycle. These aren't mere sales pitches; they're genuine educational experiences tailored to every customer's unique needs. Würth Elektronik is there to support and educate its customers, regardless of their size or order volume. To Würth Elektronik, every customer is valuable.
A comprehensive solution provider
At the heart of Würth Elektronik's success lies its holistic approach to customer relationships. Being both a manufacturer and having a dedicated sales team means Würth Elektronik can offer unparalleled support, ensuring every customer feels valued. This attention to detail even extends to smaller clients, setting Würth Elektronik apart from competitors who often prioritize only their largest accounts.
For Würth Elektronik, every customer is a partner. This ethos is evident in the extensive services they offer:
- Educational initiatives: regular seminars, webinars and application handbooks to keep engineers updated with the latest in the field.
- Personalized consultation: Onsite consulting services and field application engineers (FAEs) ensure that the support you receive is tailored to your project's specific needs.
- Technical sales force: A team that's not just about selling, but about understanding and guiding customers through their design journey.
Furthermore, Würth Elektronik's vast product range — from passive components to specialized automotive components — means they possess in-depth knowledge across the electronic spectrum. This allows them to offer insights and advice that few competitors can match.
Würth Elektronik has decades of experience and knowledge in parts ranging from passive components, power modules, optoelectronics, electromechanical components, wireless connectivity solutions, sensors, thermal management solutions and much, much more. Knowing how these components are made allows Würth Elektronik to provide guidance to designers and engineers from a first principles perspective, speeding up the design process, time to market and increasing the quality of designs.
Figure 2. An extensive parts catalog ensures there will always be a solution for your needs. Source: Würth Electronik
Supporting every stage of the product life cycle
Würth Elektronik's dedication doesn't end with the sale of a component. From the initial concept to the product's end-of-life, Würth Elektronik stands by its customers. Key stages where Würth Elektronik provides unparalleled support include:
- Design-in: Expert advice on component selection to ensure optimal compatibility and performance.
- Planning: Helping businesses streamline their time-to-market, ensuring timely product launches.
- Specialized knowledge: Offering expert insights in niche areas like EMC and thermal behavior.
- Post-sale support: From pilot series to mass production, Würth Elektronik ensures the product journey is seamless.
Small startups and budding businesses particularly benefit from Würth Elektronik's expansive network and top-notch facilities, granting them access to resources that are typically reserved for industry giants. Design flaws and delays can derail a product launch causing project cost overruns and missed opportunities. With Würth Elektronik as a partner, any customer can access Würth Elektronik’s expertise, equipment and measurement facilities, leveling the playing field for Würth Elektronik’s partners and achieving greater success with their projects.
Introducing REDEXPERT: The future of electronic design
No exploration of Würth Elektronik's capabilities is complete without discussing REDEXPERT, the cutting-edge software platform changing the game for electronic engineers. More than just a component selection tool, REDEXPERT is a one-stop solution to many of the challenges engineers face daily.
Accuracy
REDEXPERT boasts highly precise component and circuit models, ensuring engineers can design with confidence. Most of the products from Würth Elektronik's catalog are loaded into the REDEXPERT database. Having Würth’s catalog at engineers’ fingertips allows them to filter out components based on different parameters to quickly find a component that accurately meets their requirements.
Reliability
With data based on actual measurements, designs conceptualized using REDEXPERT stand a greater chance of real-world success. Würth Elektronik's decades of expertise and state-of-the-art testing facilities ensure that REDEXPERT data is correct, reliable and up to date. Engineers can trust REDEXPERT because it is an extension of the trust Würth Elektronik has gained with its customers over the decades. Reliable information leads to successful designs.
Comprehensiveness
REDEXPERT allows engineers to familiarize themselves with every facet of a bill of materials (BOM). Given the supply chain challenges of the last few years, intimate knowledge of a design’s BOM is important for the entire design team. Understanding what each component on a BOM must do for the design as a whole is essential to finding alternatives and equivalents. REDEXPERT makes this an easy job for engineers, speeding them up and shortening supply chain-related delays or disruptions.
Educational content
Engineers have access to a plethora of videos and explanations, ensuring they're never left in the dark. REDEXPERT provides highly accurate component and circuit models to allow electronics engineers a deeper understanding of how components interact and why. These educational resources coupled with Würth Elektronik’s skilled salesforce enable engineers to produce better designs, faster.
And the best part? All these groundbreaking features are available at no cost. REDEXPERT's low barrier to entry coupled with its simulation models based on real data ensure reduced time-to-market and higher-quality designs. Würth Elektronik’s experience uniquely positions them to provide answers and solutions to the questions customers ask most. REDEXPERT is one more tool for both Würth Elektronik and their partners and an invaluable tool for any electronic engineer.
Figure 3. REDEXPERT provides highly accurate component and circuit models to allow electronics engineers a deeper understanding of how components interact and why. Source: Würth Electronik
A superior partner in electronic hardware design
The electronics landscape is more intricate than ever, and success in this industry requires more than just high-quality components. Success demands a partner who understands the nuances of design, production and post-sale support. Würth Elektronik has proven time and again that they are not just a component manufacturer but a comprehensive solution provider.
With tools like REDEXPERT, Würth Elektronik ensures that electronic engineers, whether in startups or established firms, have everything they need to bring their visions to life. As Würth Elektronik looks toward the future, Würth Elektronik will be leading the way for electronic hardware design. Contact Würth Elektronik today for a better end-to-end partnership.