Promobot cofounder Alexei Yuzhakov poses alongside Alex the robot news anchor. Source: PromobotPromobot cofounder Alexei Yuzhakov poses alongside Alex the robot news anchor. Source: PromobotA robot news anchor has made its debut on Russian state news channel Rossiya 24.

Developed by Promobot, a startup from the city of Perm located 700 miles east of Moscow, the robot called Alex was made in the likeness of Promobot cofounder Alexei Yuzhakov. Alex has already presented news items on the channel, reporting on topics such as agricultural news and micro-finance.

Alex is limited to facial gestures and neck movements, made possible by silicone appearance and 29 embedded motors. However, the makers of Alex believe that a final version of the robot, slated to be complete later this year, will have fully mobile limbs. Development of Alex, which began back in 2017, has cost roughly $15,600 and the company has received requests for 12 more humanoids.

According to Rossiya, this is the first time a robot has presented the news. The network asked viewers to rate the robot's performance and if robots could replace broadcasters - and was met with a resounding "no." Viewers called Alex disheveled, unfocused and awkward, and deemed it a promotional stunt.

Alex is not the first attempt to automate the news industry. Last year, an AI debuted in China, in what was called a world's first. China’s state news agency Xinhua News debuted two virtual news anchors: one that delivered the news in Chinese and another in English. Following was the debut of a female AI news anchor, also at Xinhua News.

To contact the author of this article, email mdonlon@globalspec.com