Amazon Opens Store Carrying Only Four-star Rated Products
Marie Donlon | September 28, 2018Amazon is about to offer customers yet another way to shop — this time in an actual brick-and-mortar store bearing only the products from its site with four-star ratings and higher.
Dubbed Amazon 4-star, the store, which opened Thursday, will sell household goods, toys and other products that have received four-star ratings or higher from online customers, according to reports.
Amazon Prime customers visiting the store located in New York City’s SoHo neighborhood are expected to pay less than other customers for the four-star rated products.
This won’t be Amazon’s first foray into physical storefronts. The company runs 17 bookshops and has been trialing a handful of cashier-less "Go" stores.
Other products available in the four-star rated store will include games, books, kitchen utensils and other “trending” products.
“We created Amazon 4-star to be a place where customers can discover products they will love,” explained Amazon in a company blog post. “Amazon 4-star’s selection is a direct reflection of our customers — what they’re buying and what they’re loving.”
The problem with this is that most of these will be a short-term view. Most people give a product its initial rating, but then how many people go back and revise their views when the 'newness' wears off?
I've seen a number of products with 4 star ratings that have some revised feedback posts with less than satisfactory longer term experiences. Those are the feedback posts that I put the most weight on.
But on the other hand, when you can eyeball and heft an object, you will have a better understanding of the product and any potential weaknesses.
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