The American Institute of Architects (AIA) published a study, Sustainability in the Architect's Journey to Specification, that identified data and culture gaps as obstacles architects face in the fight to curtail climate change. While 80% of architects said they want to specify more sustainable materials, only a third believes they are succeeding at doing so, according to the report.

The 55 page report provides an in-depth look at how architects view sustainability, how it influences specification and the challenges architects and specifiers face when advocating for adoption of a new product. The results revealed that the building products industry could improve a number of common obstacles architects face in their efforts to support climate action.

One way the building product industry can help is by supplying useful, timely and accurate product information and data. Nearly all the architects surveyed said that third-party testing or certification is crucial for adoption of new products. The architects also specified that the most convenient way to learn about new products and innovations is through continuing education from these companies.

The study showed that reducing barriers, such as high product costs, would increase adoption of sustainable products. Clients are more and more concerned about the cost of sustainability in the short term.

“Architects are increasingly motivated to commit to climate action and evolve the built environment,” said 2020 AIA president Jane Frederick, FAIA. “Our members have an important role to play, but they cannot do it alone. Everyone in the design and building product industry must do their part, and that means more than just making materials that contribute to sustainability. Informed product and material knowledge is essential, if we are going to succeed. Committing to innovation is essential.”

The AIA report, Sustainability in the Architect’s Journey to Specification, is available for free through the organization’s website.