Pfannenberg USA Launches Newly Redesigned, Modern and Easy-to-Navigate Website
March 23, 2018Sponsored content
Pfannenberg, a global manufacturer of thermal management, liquid cooling solutions and signaling technologies, has announced the redesign and relaunch of their U.S. website. Wanting to launch a modern website that provides its customers with a better user experience, Pfannenberg added some exciting new features that help engineers with their product research.
Because Pfannenberg’s previous site was designed and launched over six years ago, the company knew it was outdated and in need of a major upgrade. A soft launch of the new site took place on December 15, 2017, so they could measure site performance and gather feedback from real users who explored the site. After the success of the soft launch, the company fully launched the site along with an informative video.
A feature of the brand-new site is the addition of individual pages for each of Pfannenberg’s products. The old site presented product families together on a single page, which diluted SEO and made it difficult for the user to find information on a specific product. The new site features products organized by business unit: thermal management, signaling technologies, liquid cooling and services. Each business unit has a dedicated landing page and individual product pages, making it easier for visitors to focus only on the products that are needed for their specific application.
One of the biggest changes that Pfannenberg made to their U.S. site was the new responsive design. The new design was a key requirement as Pfannenberg moved forward with their website technology. There were many requests from customers to provide data for their products on handheld devices. Now, customers can access the same information that is found on the desktop site. This includes the option to live chat with customer service and applications engineers, submit forms, download product datasheets and drawings.
Pfannenberg has also updated its blog page on the site. The content on the updated blog ranges from new product offerings and application success stories to educational product resources. Customers can read blog posts and gather information on many different topics from understanding proper alarm coverage to understanding optimal enclosure temperature set points. If customers have a question on any topic at all, they can find an answer easily either on the blog or by visiting their Ask us a question page, where they can submit a Pfannenberg-related question and a professional will answer it.
Pfannenberg is excited about their new website page because it is sleek, concise and easy to navigate. Past and future customers will love all the updates that the new site provides. Check out the new site here: https://www.pfannenbergusa.com/