Adidas Sold 1 Million Pairs of Ocean Plastic Sneakers in 2017
Marie Donlon | March 16, 2018Source: AdidasSince introducing a shoe line that includes parts made from recycled plastic, Adidas is announcing that it sold one-million pairs of the eco-friendly sneakers in 2017.
In collaboration with environmental group Parley for the Ocean, Adidas created the UltraBoost sneaker, which weaves recycled plastic into the shoes’ laces, heel webbing and lining and the sock liner covers. All told, 11 plastic bottles are reused in each pair of the sneakers.
No stranger to such environmental initiatives, Adidas had also vowed to rid all 2,900 of its retail stores worldwide of plastic bags. As such, the retailer has eliminated roughly 70 million plastic shopping bags since beginning the initiative two years ago.
With the release of another UltraBoost design containing ocean plastic this week, Eric Liedtke, the company’s head of Global Brands, told the SXSW conference in Austin, Texas, that Adidas wants to eventually produce all of its products (from footwear to apparel) using recycled plastic from the ocean by 2024.
Now while this might sound like a novel idea, one has to wonder how they would get enough plastic ( from the oceans ) to make a million pairs of shoes.
With giant ocean going plastic collecting boats.
Boats spewing exhaust into the air and oily films upon the waters.
Then it heads to a remanufacture plant where more pollutants are created.
Then to the shoe factory ( a third world country that has very little if any pollution controls ) and then shipped by boat, rail and truck ( more pollutants ) .
Where the end user drives his polluting car to the store to buy a pair.
And then brag to all of his/her friends how they are doing their part to save the planet.
Sound about right ?
That actually sound spot on. http://aqicn.org/map /india/ Yesterday was not a bad day. it was 554 last week and dropped to 244 yesterday morning at 8.40am, just as traffic started in Delhi.
They could ship the plastic in from Chennai and save me the hassle of moving it from the line towers.