New ground-breaking functionality added to the Seco website allows customers to instantly compare inserts, enabling them to quickly discover and order Seco replacements that are equal to or better than their existing tools.

The web site functionality — one of the first such tool comparison services in the industry — is an easily accessible digital service that is now available to Seco customers around the world. It allows users to

Source: Seco ToolsSource: Seco Tools identify their needs and compare with competitor offerings before deciding what to order, all in just a few clicks.

The system is designed to save time for customers and to reduce risk by ensuring that their requests are dealt with quickly and comprehensively by comparing them to an extensive database of tools and performance featuring both Seco and competitor products.

Instant recommendations
As a result, customers can get the most suitable tool replacement recommendation without having to search through the entire portfolio of tools. “If I’m a machine operator or assistant, I can take the name of the tool, its grade or geometry and input it into the Seco Tool Comparison tool and get instant recommendations for Seco tools that are the equivalent or better than the one they are currently using,” said Simon Karlström, product lead, advanced tool solutions at Seco. “This functionality has previously been available in the Seco Assistant app, and it uses our expertise and the data that we have collected from our product and innovation departments, with the added benefit of being able to order the necessary tools directly from the website,” he added.

Users of the website can choose between turning, milling and holemaking tools and specify the different grades, chip breakers and materials that they might be using in their process. If applicable, the operator can enter the name or product grade of a competitor’s tool and include parameters for toughness, wear resistance and heat — Seco Tool Comparison takes all these factors into account when making its final recommendations. Once the operator or production manager has decided on a new Seco tool, they can order it directly from the Seco website.


Cuts time, reduces risk
The addition of this functionality to the website offers a number of advantages to Seco customers — it offers instant alternatives for tools, reduces the risk of purchasing unsuitable equipment and cuts down on customer time spent researching and testing different tools and inserts. “We expect our customers to be very pleased with both the time they save and the recommendations they receive — they will no longer have to search online or call a salesperson to discuss their options, all of the alternatives will be right there at their fingertips,” Simon Karlström said.


The product database is continuously updated to ensure that the recommendations are always based on the most up-to-date information available.

To contact the author of this article, email GlobalSpeceditors@globalspec.com