The Korea Association of Robot Industry (KAR) will host a Korea Pavilion at Automate 2023, marking its first participation in a tradeshow held in the U.S.

Nine Korean companies will feature their products in the Korea Pavilion during the May 22 through May 25 event in Detroit in booths 3250 and 3452.

While China remains the largest market for Korean robot companies with exports worth $319 million, the U.S. is the second-largest market with exports amounting to $204 million. According to Markets and Markets, demand for collaborative and industrial robots in North America is expected to grow due to the increasing aging and labor shortages in the existing workforce in the manufacturing sector. Growing demand for energy conservation, higher efficiency and productivity, and remote monitoring will drive the growth of automation, too. In response to the increasing demand for automation facilities and systems in the U.S., some of the major Korean robot companies such as Hyundai Robotics, Doosan Robotics, Rainbow Robotics, and Neuromeka have opened offices in the country to expand their operations.

Automate, North America's largest automation tradeshow, is attended by 600 companies, including major players such as ABB, FANUC, Kawasaki, KUKA and Universal Robots. The show has become a reliable platform for global companies in the automation and robotics industry to showcase their new technologies and exchange ideas, which makes it a perfect place for Korean companies to make their debut in NorthSource: Rainbow Robotics Inc. America.

A KAR official stated, "The North American market has been the market that Korean robot companies have been longing for, but individual small and medium-sized enterprises have faced many limitations despite various attempts. We hope to alleviate the difficulties of Korean SMEs and promote marketing for them to expand their channels to the North American market. Korean products show high performances and are reasonably priced, which make them appealing to North Americans who seek products with decent prices."

At the Korea Pavilion, COBOTSYS Co., Ltd., Neuromeka Co., Ltd. and Rainbow Robotics Inc. will feature collaborative robots used in manufacturing and food and beverage services. DOGU Co., Ltd. will show autonomous mobile robots for security while TWINNY Co., Ltd. will introduce an autonomous mobile robot specially designed for order picking in logistics. HCNC will demonstrate integrated IT services to perform robot-based automation. RS Automation Co., Ltd. will show PC-based multi-function controller and servo drive for factory automation. TAEHA CORPORATION will demonstrate auto-dispensing system and equipment.