J.C. Penney plans to introduce heating, ventilation and air conditioning (HVAC) services in a “small number of stores,” the company is quoted as saying by the Dallas Business Journal.
The retailer reportedly declined to say how many locations the HVAC services are being piloted in.
“We’re always exploring new ideas and partnerships that will entice customers to shop and spend more at J.C. Penney,” company spokeswoman Sarah Holland told the newspaper.
Trane is partnering with J.C. Penney to offer HVAC services. Analysts say the pilot could be a good gamble, especially given CEO Marvin Ellison's experience with similar products during his time with Home Depot.
HVAC service is a highly fragmented business and J.C. Penney may be able to leverage its brand recognition and ability to acquire customers at a low cost, one analyst was quoted as saying.
The J.C. Penney/Trane partnership is the newest service to roll out to the retailer’s stores. In January 2016, the retailer introduced appliances to 22 test stores, later rolling out appliance showrooms to 500 locations. It has also piloted and introduced Empire Flooring and Ashley Furniture to stores and online.